Events Calendar

Attendee Cost
Chamber Members $69
Non-members $99
Includes: breakfast and all conference materials.

SCHEDULE
7:00 – 8:00 Breakfast and networking
8:00 – 8:05 Welcome and introduction
8:05 – 8:45 Liz Goodgold - Personal Branding
8:45 – 9:00 Break
9:00 – 9:45 Brenda Buratti - Publicity on a Shoestring
9:45 – 10:00 Break
10:00 – 10:45 Royle Johnson - Traditional and Online Marketing
10:45 – 11:00 Break
11:00 – 11:45 Carri Bugbee - Social Media
11:45 – Noon Cookies and networking

A brief question and answer period will follow each speaker's presentation.

As decision makers in a dynamic landscape—the economy is changing and so are the ways we reach our customers—you face many challenges when it comes to knowing what marketing initiatives to take and what the best practices are once you've determined what you are going to do.

At this year's Marketing Summit, the focus is providing you with a broad range of marketing topics to get you thinking about your marketing strategies. Each business is unique, so it makes sense that your marketing efforts are tailored to your business' needs.

FORGE presenters will share the knowledge and expertise they have garnered from years of being in the business. From branding to PR, digital and social media to traditional, this year's Summit has all your bases covered.

Who should attend? Owners and managers of small and medium sized businesses, managers, directors and VPs of marketing will all reap the benefits of the 2011 FORGE Marketing Summit.

About Our Speakers:

Liz Goodgold
Red Fire Branding: How to create a hot personal branding so that customers and clients choose you!

Many entrepreneurs and executives believe that branding is only for big consumer product companies with even bigger budgets. But, the truth is that branding principles applied to the brand called "YOU" can lead to exponential growth. In this entertaining and informative talk, Liz combines practical and tactical suggestions that you can learn today and implement tomorrow!

• Why you should brand like a celebrity
• How to leverage your point of difference
• How to use your brand name to increase recall
• The secrets to a 7-second hook and saying goodbye to the 30-second elevator pitch
• How to fire up your business cards

Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz has worked for such major clients as Quaker Oats, Times Mirror, and Arco Oil as well as with small business owners and start-ups.

An often-quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street Journal, and The New York Times. She also is a highly prized speaker with her unique blend of energy, humor, and real-world examples.

Carri Bugbee
Leveraging social media for your business

Social Media seems to be everywhere these days, but what is it, exactly, and how can it help you? Carri Bugbee will shed light on these very common questions and will show you how to make the most of Social Media for your business. Learn how to strengthen relationships with your customers and increase your presence in places like Facebook and Twitter.

Carri Bugbee is a social media marketing strategist, writer and PR pro. Her business, Big Deal PR, helps companies and organizations get ramped up in social media spaces, integrate those with traditional marketing channels and engage customers. Bugbee is the founder and president of Portland Social Media Club, teaches a class in social media marketing at Portland State University, and provides private training on the functions and ethos of social media platforms.

In 2009, she won an international Shorty Award in the advertising category for tweeting as Peggy Olson (@PeggyOlson) from the AMC hit drama, "Mad Men." Carri has been featured in the Wall Street Journal, New York Times, Wired.com, BusinessWeek, Advertising Age, AMCtv.com, CNET, and The Oregonian.

Royle Johnson
Integrating traditional media with online marketing for small-mid size businesses

I'm willing to pay for advertising that works, but keep getting mixed results. Greater Portland is my target, and I know traditional media is the only way to reach the hundreds of thousands of consumers I need to create awareness with. My intuition tells me to go online, but there are so many options. Where do I start?

Do these questions sound familiar? Royle will provide the basic online marketing checklist for increasing your ROI for television, radio and print media campaigns.

Royle Johnson is the Digital Sales Director at Alpha Broadcasting and manages the internet sales and operations for six Portland radio stations. He began his online career in 1997, leaving the Seattle Times to start his own digital agency. His company, Pin Point Marketing, specialized in website development and search engine marketing. In 2006 he relocated to Portland and was Entercom's Corporate Director of Digital Sales, working in 21 US markets. As search marketing became saturated and keyword costs increased, audio internet advertising became quite intriguing to his clients. His specialty now is combining branding goals with ROI tracking.

Brenda Buratti
Publicity On A Shoestring: How to market your business with zero dollars

Market your small business through effective publicity. In this presentation, media executive Brenda Buratti shares professional secrets even the PR pros don't know! Attendees will walk away with a treasure of insider information that they can immediately use. Brenda will cover these critical topics:

• The difference between advertising and publicity and why you need to know
• The top 3 things media people look for
• Finding and targeting who to pitch: it’s not who you think it is
• How to craft a pitch that cuts through the clutter
• Making sure your interview is a success
• How to become a recurring expert
• Maximizing social media for your business

Brenda Buratti is a media executive with over twenty years experience in every phase of television production. She is nationally known for having developed groundbreaking local television programs including a feature magazine program, game show, and documentaries. Her work has been recognized with the most prestigious awards in broadcasting including regional Emmys and the coveted George Foster Peabody award. Her program, "On the Spot," is included in the collection of New York City’s Paley Center for Media. Brenda is also the founder of Right Now Communications and is concurrently the Director of Programming and Creative Services at KGW-TV and chair of the NBC Affiliate Promotions Committee. She is a member of the National Speakers Association.

The FORGE Marketing Summit is presented by:
Lake Oswego Chamber of Commerce

The FORGE Markting Summit is sponsored by:
Fish Marketing
OregonLive.com
Lake Oswego Review
CompView
KXL Newsradio
Marylhurst University
JH2 Design

Complete information about this event, including sponsorship opportunites is available here.