With uncertain economic times looming, it’s more important than ever to make sure your website is up-to-date and optimized for success. Making a few simple changes can help you boost your business and ensure that you are ready to take on any challenges that come your way. The Lake Oswego Chamber of Commerce is full of resources to help small business owners stand tall in the face of these challenges; here are some tips on how to make the most of your website in a recession.

Give A Call to Action

A strong call to action is essential for any website. Make sure that your call to action is visible on every page of your site so that visitors know exactly what they need to do next. Whether it’s signing up for an email list or making a purchase, having a clear call to action will help guide customers through the process and increase conversions.

Include Customer Testimonials

Testimonials from satisfied customers can be incredibly powerful when it comes to convincing potential customers to make a purchase. Include customer testimonials on your website so that visitors can read about other peoples’ experiences with your products or services and gain confidence in their decision-making process. These testimonials may be added via text, video, or photos, which can help boost your SEO ranking.

Improve SEO

Search engine optimization (SEO) is essential for any website looking to rank highly in search results pages (SERPs). Implementing SEO best practices such as including targeted keywords, optimizing images, and creating content regularly will help your website rank higher in SERPs and attract more organic traffic. It's also crucial to ensure that your site is accessible for individuals of all abilities.

Update Your Content

Fresh content is essential for keeping visitors engaged and coming back for more. Regularly update blog posts, product descriptions, and case studies so that visitors have something new each time they visit your site. This will also help keep search engines like Google interested in indexing your content, which could lead to increased visibility over time.

Boost Your Page Speed

Page speed plays an important role in determining how well visitors engage with websites, as slow loading times can cause users to abandon sites altogether due to frustration or boredom. Make sure you optimize images, minify code, leverage browser caching, and use a content delivery network (CDN) if necessary so that all pages load quickly no matter where users are located around the world. You'll also want to ensure that your website is compatible with mobile devices.

Learn To Make Repairs

Broken pages are often caused by coding errors, which can be difficult for non-coders or inexperienced webmasters/developers to identify and fix without assistance. Consider learning coding skills such as HTML/CSS/Javascript/PHP so that you can address broken pages yourself without having to hire outside help every time something goes wrong on the site. You can find tutorials or coding courses that will help you learn the basics online.

Make The Most Of PDF Tools

PDFs are a great way to safeguard confidential information such as a contract, protecting it from any malicious third parties who might try to download or manipulate it illegally. You can also use PDF tools to allow customers to fill and sign documents on your site, ensuring a quick and efficient turnaround. Take a look at the options and find out how to speed up your workflow.

Making small changes now can have big impacts later, so don't be afraid to update your business website and keep it fresh. By utilizing PDF tools, ensuring that your content is up-to-date, and improving SEO, you can take your business to the next level no matter what turns the economy takes. Be sure to track the effectiveness of those changes by using analytics tools.

The Lake Oswego Chamber of Commerce can help your small business get involved in the community, find networking opportunities, and more! Take a look at all we have to offer.